Channel / B2B / DTC consulting
Masters of the Complex
Business consulting for channel, B2B, and DTC operators. We take on the hard problems: distribution fights, stalled launches, and growth that looks good on slides but fails in the field.
20+ years
Operating experience
Channel
Distribution and partners
B2B
Go-to-market and sales
DTC
Ecommerce and sell-through
Markets
Markets we know
Depth across channel, B2B, and DTC. Applied to the problems that stall everyone else.
01
Channel Markets
Distribution design, partner programs, and MAP enforcement for brands that sell through resellers and MSPs.
02
B2B Markets
More than 20 years inside B2B go-to-market: pricing, packaging, pipeline hygiene, and deal support that closes.
03
DTC Markets
Conversion, retention, and contribution margin for brands selling direct. Ecommerce first, with marketplace and retail mix where it pays.
Capabilities
What we work on
Engagements are scoped to the problem, not a template. You get owners, clear next steps, and work your team can keep running with, whether we are there for a sprint or stay on for years.
Go-to-market strategy
Clarify who you sell to, how you reach them, and which motions actually pay for themselves.
Operating cadence
Weekly and monthly rhythms for pipeline, inventory, and partner health so issues surface early.
Partner and channel programs
Recruit, enable, and measure partners without flooding the field with conflicting incentives.
Executive problem-solving
Focused work when a launch, acquisition, or turnaround needs a clear plan and someone accountable for it.
Approach
How we work
No slide theater. We scope tightly, work with the people who own the outcome, and stay as long as the problem needs us to.
01
Scope the problem
A short discovery call. We define the decision you need, the data we need, and what success looks like.
02
Work the plan
We sit with your operators, map the gaps, and build a plan that works whether your team runs it solo or we stay close to execution.
03
Match the runway to the problem
Playbooks, owner lists, and clear next steps. Some engagements wrap in weeks, others become ongoing partnerships. We size our involvement to what the problem actually needs.
Clients
Who we work with
From Fortune 500 business units to emerging companies, our experts know the challenges you are facing. The common thread is a concrete commercial problem with real dollars attached.
Operators under pressure
VPs and directors who need a partner that has shipped channel and DTC programs, not a deck factory. We join existing teams and leave capacity behind.
Founders past product-market fit
Teams that can sell the product but struggle with partners, pricing, or field execution. We help you build the motion before headcount balloons.
Personalized and selective
We take a small number of concurrent clients so the work stays hands-on. If we are not the right fit right now, say so early. We will still point you at a useful next step when we can.
Get in touch